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The Inventure Group, Inc.
WHO WE ARE...
Innovative Ventures Back by an Inventive Staff with
Entrepreneurial Passion
At The Inventure Group, we have a passion for creating specialty
snack foods that are innovative, delicious and – above all –
Intensely Different™. Our primary objective is to provide you with
delicious, high-quality products that are fun, whether you’re among
friends or just enjoying one of our tasty snack foods alone in front
of the television.
From kettle-cooked potato chips to seasoned steak strips, the
distinct taste and quality of our Intensely Different™ brands have
created loyal followings in regions throughout the United States.
Growth at The Inventure Group begins with being innovative, which
we believe creates more fun and a great working environment. We care enough to make superior products and are committed to bringing you the industry’s most original, best-tasting, better-for-you snack foods.
This dedication is demonstrated by our goal of being a leading
marketer and manufacturer of Intensely Different™ snack food
brands. We plan on accomplishing this objective by keeping
associates, consumers, customers, shareholders and suppliers
reaching for more of our unique snack foods, while enhancing the
four cornerstones of our success .
History of The Inventure Group, Inc.
While working as engineers installing and servicing bagging machines
in snack food plants through the United States, Jay Poore and his
older brother, Don, saw first-hand the finer details involved with
potato-chip production. What they noticed during that time was a
perceived void in the marketplace.
As a result, the brothers decided to develop their own snack brand
by creating a kettle-cooked chip that was thicker than traditional
varieties. So, in 1983, Bob’s Texas Style Potato Chips was born.
After only three years, the chips became so popular with consumers
that the brothers sold the business to a partner, moved to Arizona
and launched the Poore Brothers brand. Starting with only a single
kettle and one delivery truck, they relied on sampling and
word-of-mouth advertising to grow the business.
The strategy paid off and, in 1996, the company went public with the
help of a private investment group. Soon after the IPO, acquisitions
started when Bob’s Texas Style Potato Chips was bought back in 1998.
A Bluffton, Indiana, facility – the location where T.G.I. Friday’s
snack foods are produced – was acquired in 1999, and the Boulder
Canyon brand was purchased in 2000.
In May 2006, as part of the transition from a regional potato chip
producer to a national marketer of snack foods, the Poore Brothers
name was replaced with The Inventure Group to create a corporate
identity that more closely reflects our diverse lineup of innovative
consumer brands sold both nationally and internationally. |
